Kato - Fuller Life
A human-centered exploration of lived-in moments that define a “fuller life.”
Objective:
Communicate the idea of a “fuller life” through everyday moments and lived-in environments.
Concept & Direction:
The campaign was built around four short films, each exploring a different scenario of what a full life can feel like.
This was followed by a low-key apartment shoot, intentionally avoiding controlled setups to allow the bags to exist naturally within real, lived-in spaces, reinforcing a sense of life as it is, not staged.
Role:
Concept Development, Creative Direction, Photography
Kato - Talent Led Campaign
Talent Led: Jana Nour Eldin
Storytelling through talent-led visuals highlighting feminine identity within the Kato wardrobe.
Objective:
To showcase Kato’s pieces through a talent-led visual story, highlighting femininity, softness, and confidence through Jana’s presence.
Approach:
The project focused on styling and directing Jana in a way that felt intimate and expressive, allowing the products to exist naturally within her movement and posture rather than as static accessories.
Role:
Styling, Creative Direction, Photography.
This project explored a softer, more feminine visual language, distinct from previous Kato content.
Kato - Eternal Summer
Mediterranean-inspired seasonal launch rooted in calm, light, and ease.
Objective:
Launch Kato’s summer collection through a calm, Mediterranean-inspired visual direction.
Direction:
The campaign focused on softness, light, and easem evoking the feeling of an endless summer through natural tones, relaxed styling, and a sense of quiet movement.
Role:
Concept, Photography, Creative Direction
Kato - The Resort Summer Jewlery
Free-spirited summer storytelling through Mediterranean-infused jewelry visuals.
Talent Led: Laila Ezzat
Objective:
Launch Kato’s Resort jewelry collection through a talent-led summer campaign.
Direction:
Inspired by Mediterranean resort culture, the visuals leaned into a free-spirited, effortless summer energy, highlighting movement, femininity, and ease.
Role:
Photography, Creative Direction
Kato - Bridal Collection
Bridal jewelry reimagined as timeless pieces for life’s chapters after “I do.”
Talent Led: Yasmina Eyad
Objective:
Introduce Kato’s Bridal jewelry collection through a talent-led narrative that extends beyond the wedding day.
Concept & Direction:
The campaign featured a newlywed talent to explore the idea that bridal jewelry is not limited to a single moment, but continues through the chapters that follow, pieces designed to be worn long after “I do.”
Role:
Concept Development, Content Creation, Photography.
Kato — Ongoing Content Production
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Kato — Ongoing Content Production *
